Warner Announces DVD2Blu Exchange Program

Burbank, Calif., November 17, 2009 – Warner Bros. Home Entertainment Group today launched “DVD2Blu.com,” a site that allows consumers to upgrade the movies they already own on DVD to Blu-Ray Disc, the absolute best way to watch movies at home.  Consumers can select from over 50 of Warner Home Video’s most sought-after titles to upgrade including “Body of Lies,” “A Christmas Story” and “Michael Clayton.”

“DVD2Blu is a great way for consumers to start or expand their Blu-ray Disc collection,” said Dorinda Marticorena, senior vice president, Worldwide Marketing and High Definition, Warner Home Video.  “We’re launching the program with a wide range of titles that will appeal to a broad audience.  In the coming months, we’re looking to expand the program and make additional titles available.”

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